Avalon Exchange

Identity and collateral

Avalon Exchange | Classwork

Concept, Design, Identity

InDesign, Illustrator, Photoshop


Avalon Exchange is a buy sell trade clothing boutique located in Cleveland, Ohio. The store buys from the public every day, making their selection a direct reflection of the community. They seek out contemporary, vintage and designer items, hand picking the most sellable pieces. The identity design reflects the high-fashion clothing in the store while also hinting at the store’s history as a vintage boutique. The advertising campaign uses collage and a vintage color scheme that communicate the tactile experience of going to a second-hand store and looking through the racks. The slogan “What will you find today?” emphasizes the unpredictability of a thrift store and the ever changing selection, urging shoppers to come in everyday since there might be something new to find.


Let's talk!