First Aid Beauty | Classwork
Concept, Design, Identity
First Aid Beauty provides skin care created from natural ingredients that are ideal for sensitive skin. Their products are cruelty free, vegan, and include natural ingredients that are tested and proven to be non-irritating. The new identity puts more emphasis on the active ingredients that help your skin become healthy and radiant. The + symbol that is associated with the brand symbolizes first aid (fast relief for dry skin), health, and renewal. The packaging uses all recycled paper and the design is minimal which reflects the simple ingredients.