Trend-driven social content for Jif Peanut Butter.

Every quarter, Jif's social channels needed fresh content built around whatever was trending. My job was to help turn those trends into concepts that still felt like Jif.

For this shoot, I helped concept six ideas rooted in trending TikTok and Instagram formats, then created the full pre-production deck. On shoot day, I was on set alongside an ACD, helping direct the work we'd planned. We captured six concepts in a single shoot day, totaling 20 delivered assets across all platforms.

Role: Concept, pre-production, on-set direction, design

Platforms: Instagram, TikTok, Facebook, Pinterest

Agency: Digitas