Event design for Uncrustables® at the American Century Championship.

Uncrustables® sponsored the American Century Championship, a celebrity golf tournament in Lake Tahoe featuring the Kelce brothers, Steph Curry, Charles Barkley, and 80+ pro athletes and celebrities.

I designed a full line of branded merch and event materials for the on-site activation.

Some items were produced and distributed on-site to 100K fans, others were designed but scoped back due to budget.

Role: Merch design, event branding, product design
Agency: Digitas
Client: Smucker's / Uncrustables